Our Import and distribution Strategy


NHY strategically selects brands to make them key market players in Ethiopia. To the contrary of other importers, we use brand building as the focus of our distribution strategy.



NHY offers its advanced distribution platform to its partners and suppliers, including:

  • Sales and marketing team 

  • Conducting ATL and BTL promotional activities to create brand awareness and increase sales

  • Flexible logistic infrastructure of warehouses & trucks.



Our operations are always performed with a high degree of integrity and confidentiality by strictly complying with our partners and suppliers codes of conduct and regulations.


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